25 Jul LANZAROTE, THE FAVOURITE STAGE FOR FASHION BRANDS
Lanzarote is a paradise island in the Atlantic Ocean with endless possibilities, not only as an island where you can spend a fantastic holiday at the beach, but you can also enjoy art, thanks to the work of artist César Manrique, as well as volcanic landscapes and dream-like views.
That’s why fashion brands, both national and international, have been long organising events there, which proves that the island offers multiple chances to dream… and fashion brands know it, and take advantage of it.
Fashion’s favourite child chose Lanzarote for his campaign «LA BOMBA», a collection which was last summer’s sensation as it invaded Instagram with huge straw hats. Some people even dared to get married wearing one of those.
Enormous hats, scarfs, shoes with unique hills, asymmetric cuts that wrap female figures elegantly against the black volcanic ground of Lanzarote.
A jewellery master, Cartier, used cacti as inspiration for the 2018 collection «Cactus De Cartier 2018« and chose Lanzarote as the place to carry out their campaign, using the local flora, and what better place to combine jewels with the landscape.
«Dream Island» was Roberto Verino’s collection which was shown around the island during his spring-summer 2018 campaign. No wonder his main source of inspiration was the island, alongside César Manrique’s work. His designs, full of colours and references, the island’s sunsets, the sea, the volcanic land and the vegetation… metallic-like threads, sequins that resemble fish scales, soft and fluent knittings showing the island’s essence.
Roberto Verino explained, “This collection was conceived with Lanzarote in mind and the pictorial work of César Manrique as a reference. It was a tribute to the beauty of this enigmatic place, and to the visionary and brilliant architect who fought to keep its genuine charm”
Fendi recruited Nicolas Ripoll as the male star for his autumn-winter 2017 campaign, which was done with Lanzarote’s mountains as background.
Kenzo took their inspiration to the volcanic landscapes of Lanzarote, filling them with reddish shades and flowery brush-strokes. One of the brand’s leading collections paying tribute to Hans Feurer 1983 campaign.
But it hasn’t been the only time that the Kenzo Takada’s firm chose Lanzarote for their campaigns, because in 2011 they came to the coast of the island for their spring-summer campaign.
Not only did he choose Lanzarote to present his 2019 cruise collection, he actually owned the island. The collection was chosen as cover for the first edition of the Lanzarote Fashion Weekend. The modelling took place in Jameos del Agua, with some designs inspired by the island, which used R+D technology from IBM Research Laboratories, specifically, an artificial intelligence programme capable of comparing the brand’s designs to thousands of images, and then find similarities between them and the landscapes from Lanzarote.
Blumarine had their first spring-summer campaign in 2014 featuring Toni Garn as the lead, and it hasn’t been the only time the model came to the island to work, because in 2016 she also came over for a session with French magazine L’Express Style.
The well-known lingerie firm chose Jameos del Agua for their collection. It was brimming with glamour and light.